Festival d’été de Québec Pop-Up FEQ Toronto
Festival d’été de Québec is excited to announce , a new, multi-city live music initiative presented by Sirius XM. Pop-Up FEQ will see surprise live concerts occurring in urban settings in the lead-up to this year’s Festival, taking place July 9 to 19 in Québec City.
The debut Pop-Up FEQ event will take place at Toronto’s Nathan Phillips Square on May 15th at 6pm. The free show will feature surprise artists whose identity will be revealed only at the start of the performance. “We were looking for an original way to draw attention to our event – to get the word out,” explained Luci Tremblay, communications director for Festival d’été de Québec. “Pop-Up FEQ shows will be part of our promotional efforts in Toronto, a market that we’ve been developing over the past few years.” The Toronto event will be presented in collaboration with the Québec City Tourism Bureau and Sirius XM, who will record the performance for broadcast on its network at a later date.
Fans are encouraged to watch Festival d’été de Québec’s social media networks for hints and clues on the time, location – and possibly even the stars– of future Pop-Up FEQ events. An official hashtag has also been created for the series – #PopUpFEQ – and attendees are encouraged to share their experiences at the events on their own social networks. Following the Toronto date, Pop-Up FEQ will move to Québec City, where similar surprise performances will be unveiled in the coming months as well as during the Festival itself.
“We’re proud to work with Festival d’été de Québec in promoting the cultural vitality in the Québec City area. The pop-up concerts are a tantalizing preview of the many shows and cultural events on offer this summer at one of North America’s most unique destinations,” added André Roy, director of the Québec City Tourism Bureau.
Festival d’été de Québec celebrates its 48th anniversary in 2015 with performances by The Rolling Stones, Foo Fighters, Nickelback, Keith Urban, Iggy Azalea – and many more – at Québec City’s historic Plains of Abraham.